ABOUT THE CONFERENCE
Thanks to technological advancement in telecommunications --as predicted by Marshall McLuhan in the 1960s-- the world has become a global village.

A McDonald’s BigMac can be eaten anywhere from Beijing to Kuala Lumpur, Madonna’s music is played on the streets of Manila and Hong Kong, Tommy Hilfiger is worn in Bangkok and Bali even as we all witnessed the hotel bombings on Jakarta on CNN.

As we get to eat the same food, witness the same events on television and learn about the latest Parisian fashion, the role of media in disseminating cultural trends becomes apparent.

But can Asian cultures survive the onslaught of western media influences? What is the role of the Asian media in preserving local cultures?

Objectives of the Conference:

1. to facilitate academic discourse in  the field of media, communication, and language education;
2. to review practices and issues on media and culture;
3. to understand the role of the media and the academe in the creation and re-creation of texts pertaining to cultural issues;
4. to further encourage the academe, the government, non-government, private sector,  and the media  to promote local cultures; and,
5. to provide a forum for institutional research and establish linkages among participants.